EcoVue is a eco-friendly ultrasound gel by HR Pharmaceuticals, combining sustainability and superior performance
We were thrilled when HR Pharmaceuticals approached us once again to create a new website for their innovative ultrasound gel product, EcoVue. With their new branding and marketing goals in mind, we embarked on a journey to design a fully custom website that would captivate their target audience and drive conversions.
One of our primary objectives was to generate leads by encouraging visitors to request a sample pack of EcoVue. To achieve this, we crafted a bespoke layout that strategically guided visitors towards the sample pack request form. Additionally, we implemented a custom animated call-to-action button that enticed users to take action, resulting in a significant increase in leads and a more user-friendly experience.
The uniqueness of EcoVue’s formula and packaging played a vital role in differentiating it from other ultrasound gels. We emphasized these distinctive features throughout the website, ensuring that potential customers were well-informed about the product’s advantages.
As HR Pharmaceuticals expanded their product line, we collaborated closely with the EcoVue team to develop dynamic sections within the website. These sections allowed them to effortlessly introduce new products without relying on a web developer. Our intuitive custom content management system empowered them to manage and update the website independently. Since the website’s launch, they have successfully introduced three new products, maintaining complete control over their online presence.
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