Pinnacle Heating & Cooling

Trusted HVAC company serving the Baltimore area, delivering expert installation, repairs, and exceptional customer care

Project details.

Case Study

Webflare, a leading web design company, was entrusted with revamping Pinnacle’s online presence to reflect their status as a prominent provider of commercial and residential HVAC services in the Baltimore, DC, and Northern Virginia region. Despite their industry expertise, their outdated website, last updated in 1998, hindered their visibility on major search engines.

Our initial step involved conducting a comprehensive competitive analysis, thoroughly examining direct competitors and global companies within their niche. Armed with this valuable research, we collaborated closely with the Pinnacle team to develop a strategic sitemap architecture. This approach ensured that their customers could effortlessly navigate the site, exploring the diverse range of services offered by Pinnacle.

For the home page, our primary objective was to create a user-friendly dashboard-style interface that immediately addressed visitors’ most pressing questions: who the company is, what they do, and their reliability. We accomplished this through a sleek design that vividly showcased their services and featured a rotating testimonial module. Additionally, we incorporated a user-friendly appointment request system to facilitate direct interaction with Pinnacle’s staff.

The results were remarkable. Within just three months of launching the new website, Pinnacle experienced a staggering 229% increase in monthly traffic and a remarkable 168% surge in website leads. Furthermore, our local SEO efforts ensured Pinnacle’s visibility on Google Maps and other directory listings, resulting in a substantial rise in daily phone calls from prospective customers.

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